BUSH unleash electrifying new video for “Scars”

Today, BUSH released the evocative video for “Scars”, a standout track from their album I Beat Loneliness. A powerful meditation on mental health, internal conflict, and self-reckoning, the video takes viewers on an introspective journey through the darker corners of the mind.

Spanning 12 anthemic and soul-baring tracks, I Beat Loneliness opens an unflinching conversation around emotional vulnerability — especially the silence that often surrounds men’s mental health. On tracks like “Scars” — the record’s focus track — BUSH confronts that silence head-on. “Scars” is a raw reckoning with pain and healing, turning wounds into proof of survival. From seismic rock choruses to stripped-down confessions, the album dares listeners to feel everything — reminding us that healing starts when the silence ends.

Gavin Rossdale said: “This is the most personal record I’ve ever made. It’s there so people don’t feel so alone. Life is beautiful but not easy. ‘Scars’ works perfectly as the opening track because it sets up the whole point of the record. It accepts that we are all crazy and we are in this together– enjoy 🖤”

The album is available as CD Digipak, Heavyweight Black 2LP Gatefold and on Digital.