BUSH release long-awaited 10th studio album I Beat Loneliness

BUSH release their 10th studio album, I Beat Loneliness — a bold, emotionally charged body of work born from heartbreak, isolation, and deep self-examination. Produced by Erik Ron (Panic! At The Disco), the record is steeped in the honesty and cathartic power that has defined Rossdale’s career. Introduced by first single ‘The Land of Milk and Honey’ a gritty yet euphoric anthem, and ‘60 Ways to Forget People’, a slow-burn reckoning with memory and loss, the album pushes further into visceral territory.

Spanning 12 anthemic and soul-baring tracks, I Beat Loneliness opens an unflinching conversation around emotional vulnerability — especially the silence that often surrounds men’s mental health. On tracks like ‘Scars’ — the record’s focus track — BUSH confront that silence head-on. ‘Scars’ is a raw reckoning with pain and healing, turning wounds into proof of survival. From seismic rock choruses to stripped-down confessions, the album dares listeners to feel everything — reminding us that healing starts when the silence ends.

Gavin on the release, said: “This is the most personal record I’ve ever made. It’s there so people don’t feel so alone. Life is beautiful but not easy. ‘Scars’ works perfectly as the opening track because it sets up the whole point of the record. It accepts that we are all crazy and we are in this together – enjoy.”

I Beat Loneliness has ignited an extraordinary wave of global attention, with BUSH connecting to audiences worldwide through television, radio, and press. Just recently, the band delivered an energetic performance of ‘The Land of Milk and Honey’ on Jimmy Kimmel Live! in the US (watch HERE.) Critics have embraced the album’s raw honesty and anthemic power: Metal Talk called it “a triumph”, Metal Hammer praised its deeply personal vision that “will delight fans”, while Powerplay praised Gavin Rossdale as “a master storyteller”. I Beat Loneliness is already being celebrated as a bold new chapter for BUSH that resonates across borders and generations.

Pav Salgado